What We Do

We are an Asian based content production company that specialises in conceptualising, developing and producing high quality branded content around the region.

Content is no longer confined to the passive television viewing experience. Ice-TV embraces the new definition of content across all consumer touch points including online, mobile and on-ground activation.

Spawning creativity in everything that we do, ice-TV solves challenges and delivers communication solutions tailored to our clients’ needs.

Our local adaptations of international formats and our bespoke original formats are crafted to suit local tastes as well as cultural and regulatory differences across our markets.

Our content development team understands your needs and the needs of your clients. We aim high with refreshing new ideas enhanced with total 360-degree communication strategies. Ice-TV’s production teams also deliver upon our promises with measurable and accountable results.

How We Do It

Just as in the world of television commercial production we start with a brief from our clients. These are clients who are looking for a more sophisticated communication tool that delivers higher returns and connects with more consumer and viewer touch points than traditional TV commercial spot or sponsorship buys.

We marry together the clients brief with an existing international format or we create a bespoke solution in answer to the brief. We further develop the concept to engage online, mobile, on-ground, marketing, public relations, print, radio and more. Ice-TV offers turn-key content solutions to our clients across all communication platforms.

We work with our various production, communications and digital partners to bring the concept to life. We ensure total engagement with our audience and deliver results to our clients.

We do this through a network of three regional offices in Singapore, Hong Kong and Shanghai with a team of dedicated professionals who understand your needs and have the passion and experience to deliver the results you are demanding.

Short Form Content

Interstitials

Branded interstitials are short, sharp and focused storytelling that powerfully convey the brand message within 30 to 60 seconds.

The ice-TV interstitial division specialises in conceptualising and producing short form content that drives captivating brand awareness.

Short form programming such as vignettes and interstitials require an eye for detail that only comes from years of working in advertising commercial production. Our team has over 30 years experience in producing high-end television commercials so are well poised to take on your short form communication requirements.