Debut is the first-ever regional Asian talent search for the next global sensation in pop music – and the once in a brand’s lifetime to benefit from a phenomenon.

In a journey to find contestants with that magical presence, supreme talent and “it” factor, the series details what it takes to make or break a hit pop band.

Ronan Keating, lead singer of global pop sensation Boyzone will be our host for a fully integrated 360 marketing platform and TV series.

The internationally successful Irish singer/songwriter and major heartthrob will also play a key role in mentoring leading hopefuls down the path of fame – and hard work.

Driven to find Asia’s next biggest talent, Keating’s role– in-front and behind the camera – lifts Asian talent onto an international platform.

THE START OF SOMETHING BIG

Debut kick starts with a two-day, five-city, audition process via reality episodes. Asia wide auditions cover India, China, Japan, Korea and South East Asia.

Day one sees a shortlist of 20 hopeful contestants in each city. On day two, the 20 will be divided into 4 groups. Here they show how they have to earn their keep by performing in front of a live audience.

The final 2 contestants will be selected from each city and whisked away to Singapore where they will compete in a weekly challenge

Expect the Debut buzz to electrify audiences as thrilling contest episodes, studio based performances and weekly “sing off” eliminations grip viewers and contestants vying for that lucky Debut spot.

After tough eliminations and multiple combinations of group performances, the 90- minute finale special showcases Debut’s best, as they tear up the stage in a battle to win the Debut title and entrance into newfound stardom.

The winner will also perform for the very first time in Singapore.

Combining the thrill of fame with hard work and undeniable talent, Debut is prime entertainment for the entire family.

Think you can do better than sports commentary you hear on TV? The new televisions series, Ultimate Goal gives one lucky contender the chance of a lifetime – to be a football star host for Goal TV.

Goal TV – Asia’s 24-hour premier football network is searching for brand new talent. The winning host will become a household name across Asia, travel across the world and attend the best football games, meet top international football celebrities and also be a spokesperson for Carlsberg.

To top it all, the winner also receives a cash prize of USD$250,000 and a one-year contract with Goal TV.

MAKING IT BIG TIME
Contestants are on the spot, putting their passions, personality and skills to the test. The Ultimate Goal not only seeks sport fanatics, but also anyone who has the drive to be a television host.

Combining sports with entertainment, the first episode showcases auditions of Singapore’s most interesting hopefuls as they set out on the road to TV stardom.

Each week, contestants are given interesting challenges, testing their impromptu hosting abilities. A handpicked panel of industry judges then present their opinions and debate on who to send packing for each episode – elimination is tough.

Reaching the top spot, the final three contestants battle it out for the most coveted job as a presenter for Goal TV during the Grand Finale episode. Not only does the winner get the job of a lifetime, but also a major lifestyle change – this is the Ultimate Goal.

Born in 1992, IdN became the messenger in a new generation of print enterprises. The magazine is a worldwide manual of design, on a mission to amplify and unify the design community in Asia-Pacific and other parts of the world.

IdN has truly become an International designers Network. IdN ON AIR brings their network of Creatives into a form of television content meant to inform and inspire.

DARE TO DESIGN
idN IN AIR is a stylish television series that translates the imaginative design world into high quality viewing entertainment.

The series explores a diverse selection of design mediums including: fashion, music, film, photography, graphics, products, digital, industrial and more.

Unravel yourself in the world of design. The 13 episodes follow interesting themes of design in a quirky, informative and visually spectacular way.

Everything from questioning the rationale behind your favourite colours, editorial design and the future of “hard copy” in an age where digital is the new sliced bread, how graphic designers have mastered the way to self-promote themselves and so much more.

Topic driven and current, idN ON AIR focuses on design both in Asia and on an international platform. Experts in particular fields speak out on their personal views and perspectives of design. idN ON AIR gives audiences a unique look into the swirling world of design.

Ever thought about what actually goes into making a successful ad campaign? Well everything that happens behind-the-scenes is about to be exposed in the television series, The Ad Break.

Hosted by Sean Cummins, one of the regions most notable creative minds and creator of the Best Job in the World campaign, contestants will be tested, tried and worked to the bone in order to prove that they are Asia’s next biggest creative talent.

Over a series of challenges, with a grand prize to be won, contestants will have to brainstorm, strategise and pitch their way into a boardroom of critical judges. For the very first time on Asian television, watch the process of advertising – reality show style – as it entertains, engages and inspires audiences across the map.

COMPETITION BEGINS
Successful ad campaigns begin with a story. Television series The Ad Break is searching for a winning story in the form of Asia’s next biggest creative talent.

The series begins with filling “The Vacancy”. A regional search for new ad talent begins with a job advertisement where shortlisted contestants endure a nail-biting audition process.

Each week, 10 advertising contestant hopefuls, with the guidance from a panel of advertising experts, are faced with a case study of a specific product category.

It’s not what you know, but who you know. Sean Cummins, host of The Ad Break, personally introduces the contestants to the client who then presents the contestant with the all-important brief. The pitching process begins and the top two creative solutions then launch the hopefuls to the next level.

The two winners must execute their final pitch with the help of a professional support team. This puts their execution and management skills to the greatest test of all.

A weekly cash prize and grand prize of $5,000 a once in a lifetime opportunity of a traineeship at coveted Madison Avenue agency is up for grabs!

Originally founded in 2002, by David Searl, the company has produced high profile projects such as the ad-funded UPWARDLY MOBILE for the launch of Virgin Mobile in Singapore and regional gameshow THE CHAIR. Searl was the Senior Vice President (SVP) Production of STAR TV before he took on the role as SVP Content Partnerships, launching the Content Partnerships branded content division of STAR’s International Ad Sales department.

Working with Searl at ice-TV as Creative Director / Executive Producer will be former STAR TV Senior Producer, Sham Baharom. His role at STAR TV included production of the regional TV Series AMP AROUND ASIA, the conceptualisation and production of short form content for Clean and Clear, Canon Selphy and HP Dreams Come True campaigns.

This brings the team together again that created and produced the highly successful HP SPACE regional reality series that aired on Star World and Channel [V] across South East Asia, India and Greater China at the end of 2009.

David Searl, Managing Director of ice-TV, said: “Brands in Asia are more than ever looking for content solutions. With our team’s extensive branded content experience we are well positioned to place ice-TV as a leader in this space.”

Cheuk Chiang, CEO, PHD Asia Pacific said “Ice-TV are one of Asia Pacific’s most experienced branded content companies. They can truly bring to life ideas across various platforms and make things happen. On top of this, they also have the unique experience and ability to make good ideas great through their valuable creative input”.

Ice-TV’s Shanghai office will be headed by George Ng who after two decades of media experience in Hong Kong and Japan, has been producing and developing content for international brands and leading China broadcasters such as Channel Young and Oriental TV.

The search will be in full force with Asia wide auditions across India, China, Japan, Korea and South East Asia.

Ronan Keating, will host DEBUT. The internationally successful Irish singer/songwriter and major heartthrob will also play a key role in mentoring leading hopefuls down the path of fame – and hard work. And the winner for Debut will be launched and managed globally by Ronan Keating’s management.

Ronan Keating began his boy band career at the age of 16 with the internationally renowned pop group, Boyzone. After living the boy band lifestyle first-hand, Keating later went on to co-manage the hit boy band, Westlife. Keating’s role as host and mentor coupled with his experience and knowledge is a supreme element in finding Asia’s next biggest pop group.

Ice-TV is very excited about DEBUT the TV series. The show will not only be exceptional entertainment, but it is also a new platform to expose talents in Asia on an international level.

To learn more about DEBUT, log on to www.debutasia.tv

After a far and wide search for Asia’s most creative minds, ice-TV found that, “there’s only space for the best” right here in Asia. Reality TV show, HP SPACE, gave 16 contestants from across the region an opportunity to show just how awesome and creative they really were.

It was a battle of design, wit and personalities. Contestants from diverse spectrum of industries and skill levels spent eight grueling weeks challenging their talents as creative thinkers and do-ers. Drama? Yes. Tears and sweat? Plenty. But, when it came down to the final round, Singapore-based art director, David Tang, won the hearts of the judges with his unique charm, undeniable skill and grinding hard work.

Ice-TV checks up on how Tang’s life has changed after the show.

To learn more about HP SPACE, go to www.hpspace.com

When we first met Sean Cummins it was instant chemistry. Maybe it was his friendly Aussie demeanor or his articulate way of making everything that came out of his mouth sound so refreshing and compelling – perhaps it was both. In any case, we were sold.

Probably most well known for creating the global campaign, Best Job in the World, Cummins was the perfect judge and mentor on reality TV show HP SPACE.

Just fresh from selling off his shares from the ad agency that he had founded in 1997, Cummins was ready to take a break from the advertising world. With over 25 years of experience, HP SPACE was a fantastic platform to express his expertise to a hungry generation of creative thinkers.

“HP SPACE was a blast! It is an intelligent show that makes the invisible process of creativity visible,” says Cummins. “For the HP brand was a stroke of genius because it is the perfect demonstration of their product – in all its applications. It is an idea that could go into any market in the world and has enormous appeal.”

When asked where he thought advertising was heading, he expressed that the hot areas of interest are social networks, ambient “pop-up” marketing, product placement, branded content, sponsorships and anything digital.

On the topic of branded content:

“Good branded content must be like any form of television. It must be entertaining, engaging and fun. People also like stories and characters,” says Cummins. “The reality show style creates that opportunity for brands because the contestants become the characters.”

“Branded Content, done well, forces people to tune in to your message: To make an appointment to see your brand. And it doesn’t get any more powerful than that!”

As Cummins continues to enjoy his “ad-break”, exiting the advertising world completely is definitely not on his agenda. For a man who’s spent his career being totally passionate about creative ideas, Cummins and ice-TV are currently working on a brand new TV series based on the core process of advertising – the “show-business of business”.

“The hardest thing about advertising is actually breaking into it. Because its so hard to know people’s abilities just by judging an art folio, or a TV reel. You don’t know how they are as creative people. Are they moody, quiet, surly? Are they Divas? Are they precious?” explains Cummins.

“I think a show that exposes the types of people that make up the creative department is a fascinating opportunity to create compelling television.”

This new project sees Sean Cummins and the creators of HP SPACE David Searl and Sham Baharom join together again to bring creativity to life.